Evaluation on customer satisfaction degree for machinery manufacture corporation

Fang Liu; Zhiqiang Cai; Shudong Sun

Evaluation on customer satisfaction degree for machinery manufacture corporation

Fang Liu, Zhiqiang Cai, Shudong Sun

School of Mechanical Engineering

Northwestern Polytechnical University Xian

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Abstract

A functional module of customer relationship management (CRM) for machinery manufacture corporations was developed. The relative importance of several targets to a mill manufacture was obtained through setting up the judgment matrix. Analytical hierarchy process (AHP) was applied in the study of customer satisfaction index (CSI). The results given here are helpful to the improvement of CSI.

Original language	English
Pages (from-to)	221-223
Number of pages	3
Journal	Zhongguo Jixie Gongcheng/China Mechanical Engineering
Volume	17
Issue number	3
State	Published - 10 Feb 2006

Keywords

Analytical hierarchy process (AHP)
Customer relationship management (CRM)
Customer satisfaction index (CSI)
Matrix of judgment

Cite this

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title = "Evaluation on customer satisfaction degree for machinery manufacture corporation",

abstract = "A functional module of customer relationship management (CRM) for machinery manufacture corporations was developed. The relative importance of several targets to a mill manufacture was obtained through setting up the judgment matrix. Analytical hierarchy process (AHP) was applied in the study of customer satisfaction index (CSI). The results given here are helpful to the improvement of CSI.",

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AU - Cai, Zhiqiang

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KW - Analytical hierarchy process (AHP)

KW - Customer relationship management (CRM)

KW - Customer satisfaction index (CSI)

KW - Matrix of judgment

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Evaluation on customer satisfaction degree for machinery manufacture corporation

Abstract

Keywords

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