TY - GEN
T1 - Research on maturity model of enterprise NPD project management
AU - Ma, Yue
AU - Chang, Yu
AU - Zhu, Hanyu
AU - Xia, Chunyu
AU - Chang, Zhichao
PY - 2011
Y1 - 2011
N2 - Facing high risks and the high failure rate in developing new products, it seems to be necessary to assess the management of a company in its new product development projects. Combining with the PMI-OPM3 model and features of the organizational environment, this study creates a new model to manage the maturity of a product development project, aiming at providing a useful tool to enhance the success ratio of the product development projects.
AB - Facing high risks and the high failure rate in developing new products, it seems to be necessary to assess the management of a company in its new product development projects. Combining with the PMI-OPM3 model and features of the organizational environment, this study creates a new model to manage the maturity of a product development project, aiming at providing a useful tool to enhance the success ratio of the product development projects.
KW - maturity model
KW - new product development projects
KW - project management capability
UR - http://www.scopus.com/inward/record.url?scp=80051679837&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-23062-2_49
DO - 10.1007/978-3-642-23062-2_49
M3 - 会议稿件
AN - SCOPUS:80051679837
SN - 9783642230615
T3 - Communications in Computer and Information Science
SP - 328
EP - 335
BT - Advances in Education and Management - International Symposium, ISAEBD 2011, Proceedings
T2 - 2011 International Symposium on Applied Economics, Business and Development, ISAEBD 2011
Y2 - 6 August 2011 through 7 August 2011
ER -