TY - GEN
T1 - Analysis of Differences in User Engagement Behavior on Multiple Chinese Public Libraries’ New Media Platforms
AU - Wang, Xuyan
AU - Liu, Zhao
AU - Wu, Yuchen
AU - Li, Lei
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.
PY - 2025
Y1 - 2025
N2 - With the development of an information-based society, public libraries and new media are increasingly converging. This study investigates and compares user engagement behaviors across multiple new media platforms of public libraries and different types of promotional content. The results show that public libraries can gain more followers on WeChat Official Account and Weibo, while achieving higher user engagement on TikTok. Additionally, there are significant differences in user interactions across different types of posts. This study can help guide libraries in formulating targeted promotional strategies on different new media platforms, thereby enhancing user engagement and improving the dissemination effectiveness of libraries’ new media platforms.
AB - With the development of an information-based society, public libraries and new media are increasingly converging. This study investigates and compares user engagement behaviors across multiple new media platforms of public libraries and different types of promotional content. The results show that public libraries can gain more followers on WeChat Official Account and Weibo, while achieving higher user engagement on TikTok. Additionally, there are significant differences in user interactions across different types of posts. This study can help guide libraries in formulating targeted promotional strategies on different new media platforms, thereby enhancing user engagement and improving the dissemination effectiveness of libraries’ new media platforms.
KW - Chinese Public Library
KW - New Media
KW - User Engagement Behavior
UR - http://www.scopus.com/inward/record.url?scp=85213043639&partnerID=8YFLogxK
U2 - 10.1007/978-981-96-0868-3_12
DO - 10.1007/978-981-96-0868-3_12
M3 - 会议稿件
AN - SCOPUS:85213043639
SN - 9789819608676
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 149
EP - 155
BT - Sustainability and Empowerment in the Context of Digital Libraries - 26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024, Proceedings
A2 - Oliver, Gillian
A2 - Frings-Hessami, Viviane
A2 - Du, Jia Tina
A2 - Tezuka, Taro
PB - Springer Science and Business Media Deutschland GmbH
T2 - 26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024
Y2 - 4 December 2024 through 6 December 2024
ER -