Notice of Retraction: The research of product marketing system model and simulation based on systems dynamics

Chen Jingdong, Zhu Qisong

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The product marketing system is the complex social economy system, the research of product marketing needs to tap its intrinsic mechanism from systematic angle. This paper through establishing the Systems Dynamics model of product marketing system, to check relationship among the marketing opportunity analysis, the STP marketing strategy and the 4Ps marketing strategies from Systems Dynamic's angle and it has analyzed the influence of these factors to the product sales quantity, finally we proposed that the combined action of product marketing each subsystem can promote the product sales quantity enormously.

Original languageEnglish
Title of host publicationProceedings - 2009 International Conference on Computer Modeling and Simulation, ICCMS 2009
PublisherIEEE Computer Society
Pages178-182
Number of pages5
ISBN (Print)9780769535623
DOIs
StatePublished - 2009
Externally publishedYes
Event2009 International Conference on Computer Modeling and Simulation, ICCMS 2009 - Macau, China
Duration: 20 Feb 200922 Feb 2009

Publication series

NameProceedings - 2009 International Conference on Computer Modeling and Simulation, ICCMS 2009

Conference

Conference2009 International Conference on Computer Modeling and Simulation, ICCMS 2009
Country/TerritoryChina
CityMacau
Period20/02/0922/02/09

Keywords

  • Product marketing
  • Sales quantity
  • System
  • Systems dynamics

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