An empirical analysis of social interaction on tobacco-oriented social networks

Yunji Liang, Xiaolong Zheng, Daniel Dajun Zeng, Xingshe Zhou, Scott Leischow

科研成果: 书/报告/会议事项章节会议稿件同行评审

4 引用 (Scopus)

摘要

Social media is widely utilized in the tobacco control campaigns. It is a great challenge to evaluate the efficiency of tobacco control policies on social network sites and find gaps among tobacco-oriented social networks. In this paper, we construct three tobacco-oriented social networks according to user interaction on Facebook tobacco-related fan pages. We further investigate the interaction patterns including temporal distribution and interaction patterns to reveal the differences of tobacco-oriented social networks. Our empirical analysis demonstrates that: 1) the user interaction on the pro-tobacco fan pages is more active. Fan pages for tobacco promotion are more successful in obtaining more user attention. 2) The gap between tobacco promotion and tobacco control is widening. These empirical results can provide us significant insights into understanding the evolutionary patterns of social interaction in tobacco-oriented social networks and further help the government departments of tobacco control to make reasonable decisions.

源语言英语
主期刊名Smart Health - International Conference, ICSH 2013, Proceedings
18-23
页数6
DOI
出版状态已出版 - 2013
活动2013 International Conference for Smart Health, ICSH 2013 - Beijing, 中国
期限: 3 8月 20134 8月 2013

出版系列

姓名Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
8040 LNCS
ISSN(印刷版)0302-9743
ISSN(电子版)1611-3349

会议

会议2013 International Conference for Smart Health, ICSH 2013
国家/地区中国
Beijing
时期3/08/134/08/13

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