Analysis of Differences in User Engagement Behavior on Multiple Chinese Public Libraries’ New Media Platforms

Xuyan Wang; Zhao Liu; Yuchen Wu; Lei Li

doi:10.1007/978-981-96-0868-3_12

Analysis of Differences in User Engagement Behavior on Multiple Chinese Public Libraries’ New Media Platforms

Xuyan Wang, Zhao Liu, Yuchen Wu, Lei Li

Beijing Normal University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

With the development of an information-based society, public libraries and new media are increasingly converging. This study investigates and compares user engagement behaviors across multiple new media platforms of public libraries and different types of promotional content. The results show that public libraries can gain more followers on WeChat Official Account and Weibo, while achieving higher user engagement on TikTok. Additionally, there are significant differences in user interactions across different types of posts. This study can help guide libraries in formulating targeted promotional strategies on different new media platforms, thereby enhancing user engagement and improving the dissemination effectiveness of libraries’ new media platforms.

Original language	English
Title of host publication	Sustainability and Empowerment in the Context of Digital Libraries - 26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024, Proceedings
Editors	Gillian Oliver, Viviane Frings-Hessami, Jia Tina Du, Taro Tezuka
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	149-155
Number of pages	7
ISBN (Print)	9789819608676
DOIs	https://doi.org/10.1007/978-981-96-0868-3_12
State	Published - 2025
Externally published	Yes
Event	26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024 - Bandar Sunway, Malaysia Duration: 4 Dec 2024 → 6 Dec 2024

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	15494 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024
Country/Territory	Malaysia
City	Bandar Sunway
Period	4/12/24 → 6/12/24

Keywords

Chinese Public Library
New Media
User Engagement Behavior

Access to Document

10.1007/978-981-96-0868-3_12

Cite this

Wang, X., Liu, Z., Wu, Y., & Li, L. (2025). Analysis of Differences in User Engagement Behavior on Multiple Chinese Public Libraries’ New Media Platforms. In G. Oliver, V. Frings-Hessami, J. T. Du, & T. Tezuka (Eds.), Sustainability and Empowerment in the Context of Digital Libraries - 26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024, Proceedings (pp. 149-155). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 15494 LNCS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-96-0868-3_12

Wang, Xuyan ; Liu, Zhao ; Wu, Yuchen et al. / Analysis of Differences in User Engagement Behavior on Multiple Chinese Public Libraries’ New Media Platforms. Sustainability and Empowerment in the Context of Digital Libraries - 26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024, Proceedings. editor / Gillian Oliver ; Viviane Frings-Hessami ; Jia Tina Du ; Taro Tezuka. Springer Science and Business Media Deutschland GmbH, 2025. pp. 149-155 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

@inproceedings{83585dfe73f54882b19cca2d9e7e81b2,

title = "Analysis of Differences in User Engagement Behavior on Multiple Chinese Public Libraries{\textquoteright} New Media Platforms",

abstract = "With the development of an information-based society, public libraries and new media are increasingly converging. This study investigates and compares user engagement behaviors across multiple new media platforms of public libraries and different types of promotional content. The results show that public libraries can gain more followers on WeChat Official Account and Weibo, while achieving higher user engagement on TikTok. Additionally, there are significant differences in user interactions across different types of posts. This study can help guide libraries in formulating targeted promotional strategies on different new media platforms, thereby enhancing user engagement and improving the dissemination effectiveness of libraries{\textquoteright} new media platforms.",

keywords = "Chinese Public Library, New Media, User Engagement Behavior",

author = "Xuyan Wang and Zhao Liu and Yuchen Wu and Lei Li",

note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.; 26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024 ; Conference date: 04-12-2024 Through 06-12-2024",

year = "2025",

doi = "10.1007/978-981-96-0868-3_12",

language = "英语",

isbn = "9789819608676",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Science and Business Media Deutschland GmbH",

pages = "149--155",

editor = "Gillian Oliver and Viviane Frings-Hessami and Du, {Jia Tina} and Taro Tezuka",

booktitle = "Sustainability and Empowerment in the Context of Digital Libraries - 26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024, Proceedings",

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Wang, X, Liu, Z, Wu, Y & Li, L 2025, Analysis of Differences in User Engagement Behavior on Multiple Chinese Public Libraries’ New Media Platforms. in G Oliver, V Frings-Hessami, JT Du & T Tezuka (eds), Sustainability and Empowerment in the Context of Digital Libraries - 26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 15494 LNCS, Springer Science and Business Media Deutschland GmbH, pp. 149-155, 26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024, Bandar Sunway, Malaysia, 4/12/24. https://doi.org/10.1007/978-981-96-0868-3_12

Analysis of Differences in User Engagement Behavior on Multiple Chinese Public Libraries’ New Media Platforms. / Wang, Xuyan; Liu, Zhao; Wu, Yuchen et al.
Sustainability and Empowerment in the Context of Digital Libraries - 26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024, Proceedings. ed. / Gillian Oliver; Viviane Frings-Hessami; Jia Tina Du; Taro Tezuka. Springer Science and Business Media Deutschland GmbH, 2025. p. 149-155 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 15494 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - Analysis of Differences in User Engagement Behavior on Multiple Chinese Public Libraries’ New Media Platforms

AU - Wang, Xuyan

AU - Liu, Zhao

AU - Wu, Yuchen

AU - Li, Lei

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.

PY - 2025

Y1 - 2025

N2 - With the development of an information-based society, public libraries and new media are increasingly converging. This study investigates and compares user engagement behaviors across multiple new media platforms of public libraries and different types of promotional content. The results show that public libraries can gain more followers on WeChat Official Account and Weibo, while achieving higher user engagement on TikTok. Additionally, there are significant differences in user interactions across different types of posts. This study can help guide libraries in formulating targeted promotional strategies on different new media platforms, thereby enhancing user engagement and improving the dissemination effectiveness of libraries’ new media platforms.

AB - With the development of an information-based society, public libraries and new media are increasingly converging. This study investigates and compares user engagement behaviors across multiple new media platforms of public libraries and different types of promotional content. The results show that public libraries can gain more followers on WeChat Official Account and Weibo, while achieving higher user engagement on TikTok. Additionally, there are significant differences in user interactions across different types of posts. This study can help guide libraries in formulating targeted promotional strategies on different new media platforms, thereby enhancing user engagement and improving the dissemination effectiveness of libraries’ new media platforms.

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KW - New Media

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SN - 9789819608676

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

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BT - Sustainability and Empowerment in the Context of Digital Libraries - 26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024, Proceedings

A2 - Oliver, Gillian

A2 - Frings-Hessami, Viviane

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A2 - Tezuka, Taro

PB - Springer Science and Business Media Deutschland GmbH

T2 - 26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024

Y2 - 4 December 2024 through 6 December 2024

ER -

Wang X, Liu Z, Wu Y, Li L. Analysis of Differences in User Engagement Behavior on Multiple Chinese Public Libraries’ New Media Platforms. In Oliver G, Frings-Hessami V, Du JT, Tezuka T, editors, Sustainability and Empowerment in the Context of Digital Libraries - 26th International Conference on Asia-Pacific Digital Libraries, ICADL 2024, Proceedings. Springer Science and Business Media Deutschland GmbH. 2025. p. 149-155. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-981-96-0868-3_12

Analysis of Differences in User Engagement Behavior on Multiple Chinese Public Libraries’ New Media Platforms

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