Analysis of apple's design management policy

Hui Ning Pei, Sui Huai Yu, Bao Zhen Tian

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations
Original languageEnglish
Title of host publicationFrontiers of Manufacturing and Design Science IV
Pages2626-2629
Number of pages4
DOIs
StatePublished - 2014
Event4th International Conference on Frontiers of Manufacturing and Design Science, ICFMD 2013 - Hong Kong, China
Duration: 10 Sep 201312 Sep 2013

Publication series

NameApplied Mechanics and Materials
Volume496-500
ISSN (Print)1660-9336
ISSN (Electronic)1662-7482

Conference

Conference4th International Conference on Frontiers of Manufacturing and Design Science, ICFMD 2013
Country/TerritoryChina
CityHong Kong
Period10/09/1312/09/13

Keywords

  • Apple inc
  • Corporate image management
  • Design management
  • Design policy

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