Transforming Chinese Cultural Features into Modern Product Design

With the advent of experience economy, people are more pursuing the cultural meaning of products and spiritual satisfaction brought to them. The combination of design and culture is a trend of economic development. In this context, products with cultural characteristics have started hitting the market. Chinese traditional culture, with its beautiful and primitive visual arts and crafts, provides great potential for improving design value and gaining recognition in the global market. There is evidence that Chinese traditional culture is likely to become an important cultural element in future design applications. The purpose of this paper is to explore the connotation of Chinese traditional culture and explore its cultural characteristics. This article attempts to describe how to transform Chinese cultural features into modern product design to provide a good user experience and meet the users’ needs.