Impact of flavor on electronic cigarette marketing in social media

Yunji Liang; Xiaolong Zheng; Daniel Dajun Zeng; Xingshe Zhou

doi:10.1007/978-3-319-29175-8_26

Impact of flavor on electronic cigarette marketing in social media

Yunji Liang
, Xiaolong Zheng
, Daniel Dajun Zeng
, Xingshe Zhou

计算机学院

科研成果: 书/报告/会议事项章节 › 会议稿件 › 同行评审

7 引用（Scopus）

摘要

The electronic cigarette (e-cigarette) marketing is unregulated on social media currently. Flavor is one of the potent marketing strategies for ecigarette manufactures and vendors. In this paper, we investigate the flavorrelated e-cigarette marketing and online users’ response to flavor-related e-cigarette marketing in Facebook. We find that the fruit flavor is most frequently promoted on social media e-cigarette marketing with a share of 33.19%, followed by nut (17.72%), candy & sweet (9.28%), alcohol (7.43%) and menthol (6.75%). With regard to the users’ response to e-cigarette marketing, 85% of comments on flavor-related content (FC) happened within 84 h, while it is 243 h for 85% comments on content unrelated with flavor (named as miscellaneous content, MC). Furthermore, the ratio of positive content to negative content in FC (RFC) is 1.4857; while RMC is 0.8801. According to this work, we conclude that flavor plays an important role for online e-cigarette marketing with the boosting of user interaction and positive emotion.

源语言	英语
主期刊名	Smart Health - International Conference, ICSH 2015, Revised Selected Papers
编辑	Hsinchun Chen, Daniel Dajun Zeng, Xiaolong Zheng, Scott J. Leischow
出版商	Springer Verlag
页	278-283
页数	6
ISBN（印刷版）	9783319291741
DOI	https://doi.org/10.1007/978-3-319-29175-8_26
出版状态	已出版 - 2016
活动	International Conference for Smart Health, ICSH 2015 - Phoenix, 美国期限: 17 11月 2015 → 18 11月 2015

出版系列

姓名	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
卷	9545
ISSN（印刷版）	0302-9743
ISSN（电子版）	1611-3349

会议

会议	International Conference for Smart Health, ICSH 2015
国家/地区	美国
市	Phoenix
时期	17/11/15 → 18/11/15

访问文件

10.1007/978-3-319-29175-8_26

其它文件与链接

链接到 Scopus 的出版物

引用此

Liang, Y., Zheng, X., Zeng, D. D., & Zhou, X. (2016). Impact of flavor on electronic cigarette marketing in social media. 在 H. Chen, D. D. Zeng, X. Zheng, & S. J. Leischow (编辑), Smart Health - International Conference, ICSH 2015, Revised Selected Papers (页码 278-283). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); 卷 9545). Springer Verlag. https://doi.org/10.1007/978-3-319-29175-8_26

Liang, Yunji ; Zheng, Xiaolong ; Zeng, Daniel Dajun 等. / Impact of flavor on electronic cigarette marketing in social media. Smart Health - International Conference, ICSH 2015, Revised Selected Papers. 编辑 / Hsinchun Chen ; Daniel Dajun Zeng ; Xiaolong Zheng ; Scott J. Leischow. Springer Verlag, 2016. 页码 278-283 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

@inproceedings{9834faadbb4346c5bffa923d540dbb3d,

title = "Impact of flavor on electronic cigarette marketing in social media",

abstract = "The electronic cigarette (e-cigarette) marketing is unregulated on social media currently. Flavor is one of the potent marketing strategies for ecigarette manufactures and vendors. In this paper, we investigate the flavorrelated e-cigarette marketing and online users{\textquoteright} response to flavor-related e-cigarette marketing in Facebook. We find that the fruit flavor is most frequently promoted on social media e-cigarette marketing with a share of 33.19\%, followed by nut (17.72\%), candy \& sweet (9.28\%), alcohol (7.43\%) and menthol (6.75\%). With regard to the users{\textquoteright} response to e-cigarette marketing, 85\% of comments on flavor-related content (FC) happened within 84 h, while it is 243 h for 85\% comments on content unrelated with flavor (named as miscellaneous content, MC). Furthermore, the ratio of positive content to negative content in FC (RFC) is 1.4857; while RMC is 0.8801. According to this work, we conclude that flavor plays an important role for online e-cigarette marketing with the boosting of user interaction and positive emotion.",

keywords = "Electronic cigarette, Electronic liquid, Facebook, Flavor",

author = "Yunji Liang and Xiaolong Zheng and Zeng, \{Daniel Dajun\} and Xingshe Zhou",

note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2016.; International Conference for Smart Health, ICSH 2015 ; Conference date: 17-11-2015 Through 18-11-2015",

year = "2016",

doi = "10.1007/978-3-319-29175-8\_26",

language = "英语",

isbn = "9783319291741",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Verlag",

pages = "278--283",

editor = "Hsinchun Chen and Zeng, \{Daniel Dajun\} and Xiaolong Zheng and Leischow, \{Scott J.\}",

booktitle = "Smart Health - International Conference, ICSH 2015, Revised Selected Papers",

}

Liang, Y, Zheng, X, Zeng, DD & Zhou, X 2016, Impact of flavor on electronic cigarette marketing in social media. 在 H Chen, DD Zeng, X Zheng & SJ Leischow (编辑), Smart Health - International Conference, ICSH 2015, Revised Selected Papers. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 卷 9545, Springer Verlag, 页码 278-283, International Conference for Smart Health, ICSH 2015, Phoenix, 美国, 17/11/15. https://doi.org/10.1007/978-3-319-29175-8_26

Impact of flavor on electronic cigarette marketing in social media. / Liang, Yunji; Zheng, Xiaolong; Zeng, Daniel Dajun 等.
Smart Health - International Conference, ICSH 2015, Revised Selected Papers. 编辑 / Hsinchun Chen; Daniel Dajun Zeng; Xiaolong Zheng; Scott J. Leischow. Springer Verlag, 2016. 页码 278-283 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); 卷 9545).

科研成果: 书/报告/会议事项章节 › 会议稿件 › 同行评审

TY - GEN

T1 - Impact of flavor on electronic cigarette marketing in social media

AU - Liang, Yunji

AU - Zheng, Xiaolong

AU - Zeng, Daniel Dajun

AU - Zhou, Xingshe

N1 - Publisher Copyright: © Springer International Publishing Switzerland 2016.

PY - 2016

Y1 - 2016

N2 - The electronic cigarette (e-cigarette) marketing is unregulated on social media currently. Flavor is one of the potent marketing strategies for ecigarette manufactures and vendors. In this paper, we investigate the flavorrelated e-cigarette marketing and online users’ response to flavor-related e-cigarette marketing in Facebook. We find that the fruit flavor is most frequently promoted on social media e-cigarette marketing with a share of 33.19%, followed by nut (17.72%), candy & sweet (9.28%), alcohol (7.43%) and menthol (6.75%). With regard to the users’ response to e-cigarette marketing, 85% of comments on flavor-related content (FC) happened within 84 h, while it is 243 h for 85% comments on content unrelated with flavor (named as miscellaneous content, MC). Furthermore, the ratio of positive content to negative content in FC (RFC) is 1.4857; while RMC is 0.8801. According to this work, we conclude that flavor plays an important role for online e-cigarette marketing with the boosting of user interaction and positive emotion.

AB - The electronic cigarette (e-cigarette) marketing is unregulated on social media currently. Flavor is one of the potent marketing strategies for ecigarette manufactures and vendors. In this paper, we investigate the flavorrelated e-cigarette marketing and online users’ response to flavor-related e-cigarette marketing in Facebook. We find that the fruit flavor is most frequently promoted on social media e-cigarette marketing with a share of 33.19%, followed by nut (17.72%), candy & sweet (9.28%), alcohol (7.43%) and menthol (6.75%). With regard to the users’ response to e-cigarette marketing, 85% of comments on flavor-related content (FC) happened within 84 h, while it is 243 h for 85% comments on content unrelated with flavor (named as miscellaneous content, MC). Furthermore, the ratio of positive content to negative content in FC (RFC) is 1.4857; while RMC is 0.8801. According to this work, we conclude that flavor plays an important role for online e-cigarette marketing with the boosting of user interaction and positive emotion.

KW - Electronic cigarette

KW - Electronic liquid

KW - Facebook

KW - Flavor

UR - https://www.scopus.com/pages/publications/84958548877

U2 - 10.1007/978-3-319-29175-8_26

DO - 10.1007/978-3-319-29175-8_26

M3 - 会议稿件

AN - SCOPUS:84958548877

SN - 9783319291741

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 278

EP - 283

BT - Smart Health - International Conference, ICSH 2015, Revised Selected Papers

A2 - Chen, Hsinchun

A2 - Zeng, Daniel Dajun

A2 - Zheng, Xiaolong

A2 - Leischow, Scott J.

PB - Springer Verlag

T2 - International Conference for Smart Health, ICSH 2015

Y2 - 17 November 2015 through 18 November 2015

ER -

Liang Y, Zheng X, Zeng DD, Zhou X. Impact of flavor on electronic cigarette marketing in social media. 在 Chen H, Zeng DD, Zheng X, Leischow SJ, 编辑, Smart Health - International Conference, ICSH 2015, Revised Selected Papers. Springer Verlag. 2016. 页码 278-283. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-29175-8_26

Impact of flavor on electronic cigarette marketing in social media

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