Building model on product innovation design based on TRIZ theory

With the rapid development of the global economy, the multinational company products are rapidly into every corner of the world, the successful of leader in some industry such as APPLE,DELL,HP and so on are impress on Chinese enterprise. The successful of them made Chinese enterprise to profound realize that the root of enterprise's survival and development is the innovation design .The innovation divide into five department by TRIZ ,which three of them in the middle guide by it ,that is Less Improvement, Radical Improvement and New Concepts .This process made innovation more targeted and purpose, greatly shorten the time and improve the efficiency of innovation. This paper aim at the process of product innovation design and researching and analysing the theory and tool of TRIZ to raise the model of Product Innovation based on TRIZ.