@inproceedings{5b5c0fd960034755976d2139658eca1a,
title = "The research of perception marketing system model and simulation based on systems dynamics",
abstract = "The perception marketing system is the complex social economy system, the research of perception marketing needs to tap its intrinsic mechanism from systematic angle. This paper establishing the Systems Dynamics model of perception marketing system, to check relationship among the marketing opportunity analysis, the STP marketing strategy and the 4C marketing strategies combination from Systems Dynamic's angle.Then analysised the influence of these factors to the revenue.Finally we proposed that the combined action of perception marketing each subsystem can greatly enhance the perception benifits to form exchange.",
keywords = "Exchange, Perception marketing, Systems dynamics",
author = "Chen Jingdong and Cheng Long",
year = "2009",
doi = "10.1109/GCIS.2009.37",
language = "英语",
isbn = "9780769535715",
series = "Proceedings of the 2009 WRI Global Congress on Intelligent Systems, GCIS 2009",
pages = "290--294",
booktitle = "Proceedings of the 2009 WRI Global Congress on Intelligent Systems, GCIS 2009",
note = "2009 WRI Global Congress on Intelligent Systems, GCIS 2009 ; Conference date: 19-05-2009 Through 21-05-2009",
}