Product cognitive style based on kansei engineering and visual track experiments

Based on the form of fuel tankers, the eye tracking experiment was adopted to measure the users' perception sequence of accessories. The weight value between accessories and holistic style was calculated. The key features that affected the cognitive style were extracted with the experiment of Kansei engineering. Combined with the methods of expert interviews, questionnaires and image scales, the relationship between the accessories style and the product form features was explored to structure the model of product cognitive style. The adjectives of tanker form were obtained and the image space of tanker form was build. The method of tanker form design for style image could enhance the production continuous innovation and maintain the sustainable development of enterprises.