Characterizing collective knowledge sharing behaviors in social network

Jian Kang, Zhiwen Yu, Yunji Liang, Jiayu Xie, Bin Guo

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

6 Scopus citations

Abstract

Knowledge sharing behaviors play important roles in the spread of new concepts, ideas, and emerging technologies. However, how knowledge is disseminated in large-scale populations and what kinds of factors are associated with the collective knowledge sharing behaviors are still open issues. In this paper, we characterize the knowledge sharing behaviors via collective interaction in large-scale Question and Answer (Q&A) social networks. Specifically, we study the knowledge sharing behaviors in Zhihu and Quora, and utilize kendall coefficient and logistic regression model to quantify the influence of factors linked with sharing behaviors including friend's influence and the users' interest. We find that the knowledge sharing behavior is contagious among friends. The contagion is asymmetric. The individuals who are less active or less popular are more likely to be affected. Meanwhile the trusted users in the community are more likely to infect others.

Original languageEnglish
Title of host publicationProceedings - 2019 IEEE SmartWorld, Ubiquitous Intelligence and Computing, Advanced and Trusted Computing, Scalable Computing and Communications, Internet of People and Smart City Innovation, SmartWorld/UIC/ATC/SCALCOM/IOP/SCI 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages869-876
Number of pages8
ISBN (Electronic)9781728140346
DOIs
StatePublished - Aug 2019
Event2019 IEEE SmartWorld, Ubiquitous Intelligence and Computing, Advanced and Trusted Computing, Scalable Computing and Communications, Internet of People and Smart City Innovation, SmartWorld/UIC/ATC/SCALCOM/IOP/SCI 2019 - Leicester, United Kingdom
Duration: 19 Aug 201923 Aug 2019

Publication series

NameProceedings - 2019 IEEE SmartWorld, Ubiquitous Intelligence and Computing, Advanced and Trusted Computing, Scalable Computing and Communications, Internet of People and Smart City Innovation, SmartWorld/UIC/ATC/SCALCOM/IOP/SCI 2019

Conference

Conference2019 IEEE SmartWorld, Ubiquitous Intelligence and Computing, Advanced and Trusted Computing, Scalable Computing and Communications, Internet of People and Smart City Innovation, SmartWorld/UIC/ATC/SCALCOM/IOP/SCI 2019
Country/TerritoryUnited Kingdom
CityLeicester
Period19/08/1923/08/19

Keywords

  • Behavioral contagion
  • Knowledge sharing behavior
  • Q&A social networks

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