@inproceedings{b8b825a0886d4eb98b21b96c9431fd6e,
title = "A study on factors impacting popularity of content in Sina Weibo from a cross media perspective",
abstract = "Online social networks provide a promising content dissemination platform. The information diffusion in content centric online social networks has been involving more and more media types. This paper reports on a quantitative study exploring how cross media influence the content dissemination in Sina Weibo (a popular Twitter-like microblogging site in China). Implicit cross media related features are extracted for correlation analysis, which revealed that the variety of multimedia embodied in the content is positively associated with the popularity of the content, and the interaction required multimedia gain more attraction than others. These findings could potentially help to predict the crowd focus in social networks.",
keywords = "Measurement, Multimedia Factors, Social Network",
author = "Xinjiang Lu and Zhiwen Yu and Bin Guo",
year = "2013",
doi = "10.1109/TENCON.2013.6718473",
language = "英语",
isbn = "9781479928262",
series = "IEEE Region 10 Annual International Conference, Proceedings/TENCON",
booktitle = "2013 IEEE International Conference of IEEE Region 10, IEEE TENCON 2013 - Conference Proceedings",
note = "2013 IEEE International Conference of IEEE Region 10, IEEE TENCON 2013 ; Conference date: 22-10-2013 Through 25-10-2013",
}